Secrets To Choosing A Network Marketing Business

Choosing the right network marketing business for yourself can be a little overwhelming. There are literally thousands of MLM business opportunities floating all around the internet. Be aware, there are many legitimate home businesses as well as a few fly-by-night scams that are here one day — gone the next.

Once you have narrowed down your list of possible home businesses, its time to look at the details of what each network business offers. The secret to choosing a network marketing business, is finding the right one that matches your passion with your needs.

What Is Your Passion?

It is almost impossible to sell a MLM product or service to someone if you don’t have any interest in that opportunity. You’re not going to be very persuasive to a prospective buyer, if there is no passion backing it up. To be successful in network marketing, you must enjoy what you do with a passion and that passion will carry you well beyond your monetary success. Keep that in mind when choosing the right network marketing business for you.

Consider the Product or Service:

It is very important that you see a good value in a company’s product or service when looking into various home business opportunities. The product or service must hold a significant value in the eyes of your customers and prove helpful to them as well.

Does this particular product or service have great marketability? Marketability simply means, if the market is over saturated, it is already becoming old. If its new and shows some uniqueness, it could well be worth looking into.

A Company’s History:

In this area, there a pros and cons regarding a new network marketing business vs an older, established network. Some MLM marketers prefer to get in at the beginning of a business, in order to be in a top position as the company hits critical mass. Research supports that the networkers at the top make the most money.

Others feel choosing a well established network business that offers a valuable product and has shown years of success is the best opportunity. A well established MLM business should already have an effective compensation plan, a good training program and an excellent established marketing system. You will need to choose based on your personality and willingness to take risk.

The Company’s Leadership:

The leadership of any business must be strong in order for it to succeed. Know who the top executives of the business are, where are they from, what experience do they have and what are their skills. Will these leaders be accessible to you and your future team?

A Company’s Integrity:

You should take a long hard look at a network marketing company’s integrity before making a decision. Are they displaying honesty and sincerity? A MLM business should be open and honest about their products, their growth and their expectations from team members. True integrity is the backbone of a thriving, successful home business. When choosing a network marketing business, integrity should always play a large part in your final decision.


A MLM company should have a good training program with knowledgeable mentors. Mentors should be available to answer your questions, and in turn, you should be able to answer the questions of your network team members. If you are not able to receive quality training, how are you going to train anyone else?


A company should have a good compensation plan designed to put money in the pockets of the MLM team doing the work. There should be a good opportunity for each network marketer to be financially successful. Take a good look at the plan that is being offered, is it simple enough to understand and can you explain it to some one else?

Calculate, based on commissions, how many sales would you need to reach your financial goal?


The secrets to choosing a network marketing business is to ask a lot of questions and do in-depth research. Choose a network marketing business that you have a passion for and believe you would achieve success. Taking your time in order to make the right choice, will keep you from jumping from one MLM home business opportunity to another. Not only is that defeating, it’s totally non-productive and could be very costly. Remember, this is a business so treat it like one.

How to Explain the Network Marketing Business Model

The network marketing business model is best described as “taking a product or service to market through a network of people.” That’s it. Don’t make it any more complicated than that.

There are multiple ways to take a product to market. Retail stores, catalogue-only stores, on-line only stores, mail order, and direct response TV are examples that most consumers are familiar with. MLM is just another “go-to-market” strategy.

When you explain the network marketing business model, try comparing and contrasting it to these other marketing methods. Often this approach gets people thinking more broadly about how business is transacted. You can point out to them how they have probably (at some point in their life) done business with all these different types of companies. Ask them have you ever bought from:

· QVC or Home Shopping channel? (Direct response TV method)

· Lands End or Sears? (Heavily reliant on catalogue-sales)

· Best Buy or Target? (Retail stores)

· or (Online-only stores)

Explain to the prospect that every company has to decide on one primary way of marketing their products. In addition to the choices above that they are familiar with, they may not know much about the network marketing business model.

The strategy in a MLM business is to have a large sales force comprised of satisfied consumers and not invest heavily in stores, executive salaries or glitzy TV campaigns. Instead of hiring salespeople to sell the product, the company enlists the help of its existing happy customers to help spread the word.

The great thing about the network marketing business model is you can earn a side income or full-time income promoting a product you love. For example, I love my iPad. If I worked at an Apple Store I could look every person that walks in the door, straight in the eye and offer an enthusiastic endorsement of the iPad. It rocks. If Apple gave ordinary people the ability to earn as commissions 10-20% of every iPad sold, think about how many people would participate just to get their own iPad paid for free through referrals?

That is the network marketing business model. You have to love the product and it has to be something you’d use and recommend even if there was no business opportunity. If you find that right product, and there is a network marketing business opportunity attached to it – you’ve found a match.

When you sit down to explain the network marketing business model to a friend, don’t use the iPad as an example. Use something that they have told you is a good product…like a golf club, or a baby stroller or a pair of shoes.Ask them how they first found out about it (TV, radio, print, in-store, a friend) and ask them how they eventually bought it (online, in store, mail order, telephone, from a friend).

Use multiple examples until the prospect realizes that getting referrals from a friend and buying through a friend are just alternate business models. The more you can keep your discussion of the network marketing business model about business in general, the better off you are. You don’t want to allow network marketing to be seen as an inferior and last-resort method of taking a product to market. Quite the contrary, many large companies are now making it the primary method of getting the word out.

The world of online network marketing is vast and confusing. Some might say it is hostile to the new-comer with lots on entrenched experts selling the newbies systems and tools that they really don’t need. We understand that it is hard to know who to trust.

Give us the opportunity to earn your trust and confidence. We created to provide the best network marketing content without any of the BS. Just for stopping by you can pick up 3 different free ebooks and several cool tools.

Network Marketing Business 5 Top Qualities in Business Partners

What are the 5 top qualities in a network marketing business partner for the online entrepreneur to look for? By the way these qualities apply as well to your sponsor and upline as they do to your prospective business partners.

If you are like most people joining a network marketing company today, and by the way there are A LOT of people doing just that, you are being enthusiastically introduced to your upline who is going to show you how to get to the Promised Land. Let’s face it, you are told, they have been very successful in the network marketing business and they can show you how.

Your upline is a leader in the industry they have a network marketing tip for every network marketing business situation. Challenge is that you and your upline are generations apart. You are part of the Internet generation. You’re ready to go online and knock-um dead. How? You’re not sure but you know it can be done.

Your upline recommends that you do it the way they did it. You make a list of 100 hundred of your closest friends. No problem, you have 15,000 friends on Twitter 100 is not going to be a cake walk. Oops, you’re supposed to know these friends. You mean like know them personally? Yep! Well, like, why?

And, in a way, you’re right. This is the challenge we face in the network marketing business today. It is the bringing together of social media marketing and network marketing. Bringing together the online social networking generation and the hands on “sell-um now” generation. It is going to happen. The question is is it going to happen to your downline?

Let me give you a little help here. This is going to work. It only requires that you and your upline both give a little. You both want the same thing and can help each other get it. Your upline wants to understand social networking and how to integrate it into their network marketing organization. You want to have the lifestyle that your upline enjoys.

So, how do we make it happen? You ask me, that’s why I get the big bucks. Just kidding! I’ll tell you, well not everything, for free.

So you have joined a network marketing company and are very excited to tell everyone you know about it. Your streetwise sponsor tells you to make a list of people so that together you will decide who, most likely, are your “best” prospective network marketing business partners. Since your sponsor probably isn’t part of your online family and doesn’t know your personal family, friends or contacts, how can your sponsor know who is likely to be the best candidate?

The answer is quite simple. History shows that people who have these 5 qualities experience high levels of success in the network marketing business. And these qualities are just as true for your online candidates as they are for your physically present candidates. You are looking for people with:

Good people skills. Since network marketing is a people business, it makes sense that people who like and interact well with people have a definite edge. We have found that online technology makes exchanging information much easier, however, this is still a people business. Let’s face it, all of us like talking with people who are easy to talk with, who are good listeners as well as warm and open. Their online presence should generate personal warmth and professionalism that will encourage people to want to interact with them.

Coachable. The reason it is so important that your new partner be Coachable and open to instruction is because this is a new industry for them. Even if they have a degree in a field/profession or have first hand experience of doing a job, whenever a person starts a new position, there is unique instruction that is required. This is particularly true as you integrate social networking and network marketing. A candidate is going to have to be open to being taught the system and skill sets necessary to give them the results they want.

Reliable. You need partners who will show up when they say they will and will keep their commitments. If they don’t show up for you and keep their commitments to you, they will not do it with their team members. If they don’t do it with their team members, they will never build a business and all involved will have wasted time and effort as well as experienced great frustration. Simply put, you want people who’ll do what they say they’ll do!

Credibility and Influence. What I mean by this is someone of good character who, when they speak, online or off-line people listen. Think about it, if someone is 40 or 50 years old and they have no credibility or influence with others, it speaks volumes about the way they have lived their lives.

Strong work ethic. This is so important because this is netWORK marketing, not netWISH marketing. In order to succeed in this industry, as with any other industry, a person must have a desire to succeed and be willing to take the consistent actions necessary to achieve success.

Does this sound like you and your friends and associates? If so, and you want to have more control of your life and your future, you may seriously want to consider a career in Network Marketing.